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Show Media created a marketing platform around the concept of Casual Business for Italian shoe brand Hogan. The company has pioneered hybrid technology that combines traditional shoemaking with ergonomic, hi-tech soles and its shoes have been adopted by the business community as an alternative to traditional footwear. Show Media also created a brand ambassadors’ programme showcasing the lifestyle of modern businessmen around the world in a series of films and interviews that have been used online, in films, in advertorials, and as the basis of a publication, the Casual Business Handbook.

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