Last night, Land Securities welcomed Dylan Jones, editor of GQ, for a discussion on men’s fashion and London style at 62 Buckingham Gate, Victoria.
Guests packed out the newly opened development to hear the talk, hosted by Show Media’s Peter Howarth, in which Jones recalled entertaining tales of his illustrious career, from his early days at i:D in the Eighties to setting Andy Murray on fire for the cover of GQ’s July issue and, earlier that day, having to brave the wrath of One Direction superfans.
Highlights included Jones’ expert dissection of the changing landscape of men’s magazines and the fraught relationship between print and digital media. ‘Our industry is in the process of doing what the Titanic did,’ he said. ‘There are lots of people who think we are going through a phase and it’s going to revert back to what it was, but it won’t. It’s changed beyond recognition. That world is over. If you understand your readers and have a brand they want, you’ll survive, but it’s really tough.’
Guests had the chance to pose their own questions to Jones, with topics ranging from his involvement in developing the London Collections: Men to how fashion houses are bypassing traditional media altogether, before enjoying a drinks reception with cocktails provided by Grey Goose.
This marks the second event in Land Securities’ In Conversation in Victoria series, held as part of the property developer’s Create Victoria project. The first featured artist Grayson Perry, whose tapestry from his recent exhibition The Vanity of Small Differences was acquired by the company for display in the entrance of 62 Buckingham Gate.