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September 18, 2015

Hardy Amies’ The Hardy Collection

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Show Media was thrilled to partner once again with renowned Savile Row establishment Hardy Amies as the fashion house introduced six signature pieces to its new-season collection.

The Hardy collection for autumn/winter 2015 is designed to be contemporary, versatile and affordable, and to show how classic British tailoring can be worn and styled in a modern way. Our lookbook for The Hardy collection brought together classic menswear styling with a thoroughly current aesthetic, and was shot by Philip Sinden.

Hardy Amies continues in the tradition established by Sir Hardy Amies, who pioneered the idea of accessible menswear, and first spread the spirit of Savile Row beyond Mayfair. By the late 1950s, Sir Hardy was starting to enter the ready-to-wear market, serving as a major catalyst for the future of British menswear. In 1962, Sir Hardy’s vision was fulfilled when he unveiled his first men’s ready-to-wear catwalk show at The Savoy hotel.

As an iconic Savile Row establishment, Hardy Amies explores how tailoring can be worn and styled in a contemporary way. Going beyond traditional tailoring, The Hardy collection provides a complete wardrobe for the modern man. The collection comprises a classic two-button single-breasted suit, with a slim, sharp and British silhouette, formed but relaxed shoulders and a gently defined waist. Further pieces include a signature patch-pocket unstructured blazer, timeless peacoat, British mac, modern textured bomber and formal Epsom coat, all of which complete an up-to-date tailoring look.

View the full lookbook on the Hardy Amies site.