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September 18, 2015

The Bally Journal


Swiss luxury fashion company Bally recently commissioned Show Media to work on the first edition of the Bally Journal for autumn/winter 2015. Bally wanted to update and editorialise the company’s new-season collateral by taking inspiration from its long heritage and cultural influences. Show Media worked closely with Bally design director Pablo Coppola to create a new publication that blends Bally’s product and campaign imagery with beautiful design and compelling editorial from well-known writers. The first issue of the Bally Journal has been published in English, Swiss German and Chinese and has been distributed to stores across the world, as well as mailed directly to customers. Content from the Bally Journal will also appear on Bally’s digital platforms and is the inspiration for the first Bally Newspaper, also designed by Show Media and due to be published at the end of September.