Show Media worked with Belstaff on its Hollywood Rebels campaign, celebrating those icons of cinema who have made the world that bit more exciting by refusing to conform. Lasting throughout awards season 2015, the campaign had its own dedicated section on the Belstaff website, which was updated over a series of weeks, and a printed newspaper, distributed to customers in store.
The newspaper focused on The Times’ film writer Kevin Maher’s pick of the top 21 influential actors and actresses who have changed fashion forever, including Marlon Brando, Steve McQueen, James Dean, George Clooney, Angelina Jolie, Kristen Stewart and Selma Blair. The website hosted this and a collection of other articles about Hollywood’s greatest rebels, including Amy Raphael on rebel girls in cinema, starting with Marianne Faithfull in Girl On A Motorbike, and why refusing to conform isn’t just a boy’s game. It also featured GQ editor Dylan Jones on how The Doors’ Jim Morrison made leather trousers part of the rebel uniform; Mansel Fletcher on why biker boots are always subversively stylish; and Elisa Anniss on rebel knitwear and its link to the Beat Generation.
Show Media also works with Belstaff on the Adventure section of its website, editing, commissioning and researching fascinating stories of adventure inspired by Belstaff’s rich archive. Find out more here: http://www.belstaff.co.uk/belstaff-adventures.html