Show Media produces content for the website and newsletters of luxury British fashion house Belstaff. Taking inspiration from the brand’s rich heritage, the two companies collaborate on content and strategy, after which Show Media commissions and edits articles from respected journalists, sources intriguing imagery and designs the digital template. This partnership inspired Belstaff to create a new section of its website, Belstaff Adventures, which is dedicated to sharing the stories about its heritage that previously hadn’t been told.
Show Media fulfills not only Belstaff’s ongoing content requirements but is also engaged for ring-fenced editorial projects. It also worked with Belstaff on the brand’s London Collections: Men presentation, sourcing the band that performed live on the night and helping to develop the guest list, ensuring extensive press coverage of the event.