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February 9, 2015

Salt magazine S/S 15


Show Media is pleased to announce the publication of the spring/summer 2015 issue of Salt magazine, created for Swarovski and dedicated to exploring Swarovski’s journey over the past 120 years.

Salt is a bi-annual magazine created, commissioned, edited and designed by Show Media working closely with Swarovski, and is unusual for a brand publication in that it is sold on the newsstand globally, as well as distributed to Swarovski’s database. Salt is published in English, Japanese and Mandarin.

This milestone tenth issue is split into three sections – Past, Present and Future – through which the magazine delves into the rich history of Swarovski and the firm’s fascinating progress from 1895 to today.

The Past section is dedicated to the dream of a 19th-century Bohemian entrepreneur – founder, Daniel Swarovski – and how that dream became a reality. In the Present section, we celebrate Swarovski’s current partnerships with the world’s finest artists, artisans and designers across an array of creative disciplines. In the final section, Future, we take the opportunity to peer into a crystal (of course!) ball to speculate about upcoming projects, such as Swarovski’s investigations into interplanetary travel and research into the preservation of precious earthly resources.

The story of Swarovski is, above all, one of collaboration. Often this involves show-stopping glamour – after all, as Donatella Versace declares in this issue, ‘Swarovski crystal adds instant impact’. From the adornment of the Angels that light up the runways of Victoria’s Secret to the contribution to the legend that is the Moulin Rouge, Swarovski crystals never fail to add the additional ingredient. In this edition, designer Roberto Cavalli presents his latest line with Swarovski for Cadenzza – a gorgeous study in female sensuality; Martin Francis offers an insight into his five decades in superyacht creation, revealing that developing the Swarovski Surface Collection ‘blew his mind’; sibling duo NewbarK credits the crystal house with its following among luxe-footwear fans; and we preview the Alexander McQueen Savage Beauty retrospective, which is set to break visitor records at London’s V&A later this year.

In the Trend Report section, we go behind the scenes at the spring/summer shows in Milan, London, Paris and New York, where the catwalks were awash with colour and spectacular crystallized detailing, while in the Innovations section we offer a first look at the dazzling new crystal shapes, colours and effects for 2016. Throughout the issue, we are proud to present outstanding photography, featuring a strong mix of Swarovski partner brands such as Rodarte, Givenchy and Lanvin alongside the firm’s own collections, Swarovski, Atelier Swarovski, Swarovski Collective and Cadenzza.

Salt 10 Cover