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January 14, 2015

Belstaff’s #TONUPBOYS rock LC:M

Show Media was proud to be a part of the Belstaff LC:M presentation this season, which brought together the British heritage brand and one of British music’s most exciting up-and-coming bands.

Propellers performed in a retro-styled café recreated deep underground in a Westminster car park, surrounded by bikers.

The Belstaff men’s autumn/winter 2015 collection takes its inspiration from the Ton-Up Boys of the Fifties. Heavily into both their rock’n’roll and motorcycles, these ‘greasers’, as they’d become known, would rendezvous at cafés before attempting to ‘do a ton’ – that is, exceed speeds of 100mph – on their custom-made bikes. Fearless and reckless, they lived for the moment, redefining masculinity as they went.

Propellers were a scene-stealing addition to the show – take a look at the Belstaff collection and their performance on Youtube here.