Show Media was proud to be a part of the Belstaff LC:M presentation this season, which brought together the British heritage brand and one of British music’s most exciting up-and-coming bands.
Propellers performed in a retro-styled café recreated deep underground in a Westminster car park, surrounded by bikers.
The Belstaff men’s autumn/winter 2015 collection takes its inspiration from the Ton-Up Boys of the Fifties. Heavily into both their rock’n’roll and motorcycles, these ‘greasers’, as they’d become known, would rendezvous at cafés before attempting to ‘do a ton’ – that is, exceed speeds of 100mph – on their custom-made bikes. Fearless and reckless, they lived for the moment, redefining masculinity as they went.
Propellers were a scene-stealing addition to the show – take a look at the Belstaff collection and their performance on Youtube here.